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Your Professional Profile Is a Key Element of Your Career. LinkedIn is like your professional billboard on the social media superhighway. Recruiters and potential employers will cruise by before inviting you for an interview. Colleagues can keep track of your status and offer endorsements. Your profile might even get you an invite to a talk show in need of your expertise on a trending topic. Here’s a chance to hone your LinkedIn profile to showcase your talents.
Requirements: For this lab, you’ll need a computer with access to the Internet. You’ll also need a LinkedIn account.
Take stock of your basic LinkedIn profile information.
Begin on your Profile page and check the following:
Your full name includes your middle name or initial.
Your photo looks professional. In it, you should be dressed professionally and smiling.
The Contact Info button should include your current email address.
Get a custom URL:
Under your profile photo, click the Edit icon next to the link that begins www.linkedin.com/pub.
Request a URL that reflects your full name.
Refine your headline.
A LinkedIn headline is a short (120 character) description that highlights your talents. The words in your headline should be selected with care, keeping in mind that recruiters may use the headline as a search field.
There are two basic types of LinkedIn headlines: those with an occupational title and those that showcase your specialty. A specialty headline might be something like “Creative computer programmer | Java is my passion on screen or in a cup.”
Job seekers—especially new entrants or career switchers—may have more success with a showcase-style headline.
Click the Edit icon next to your profile headline. Use the links for “Show examples” and “See what other users in your industry are using” to get ideas about appropriate headlines.
Modify your headline to improve it.
Polish your Experience section.
The Experience section is primarily used to record previous jobs, but it can also be used to showcase volunteer efforts or membership in professional organizations.
For students and recent graduates, jobs, internships, and experiences that contribute to developing career skills are appropriate here.
When entering work experience, be sure to correctly identify your job title, the name of the business, and the dates you were employed.
Try to phrase the job description in terms of PARS:
P – What was a problem or type of problem you worked to solve?
A – What action did you take?
R – What were the results? Did you succeed?
S – What skills did you develop in the process?
When you’ve worked for a business that is a LinkedIn member, its logo may automatically appear when you add it to your experience list.
Add more sections to your profile.
In addition to Experience, LinkedIn offers other sections that you can add to your profile. If you already have a Summary section, skip to the next step.
Look for the “Add a section to your profile” link and click View More.
Sections such as Summary, Education, Skills, Organizations, Honors & Awards, Courses, and Certifications can be particularly useful for recent graduates
Select the Summary section, and then go to step 6.
Add pizzazz to your summary.
The Summary section is your professional bio. Aside from your headline, it is the most frequently read item on your LinkedIn page.
The Summary content is limited to 2,000 words, but you can add photos, videos, documents, and presentations.
Consider these tips for an effective summary:
Write in the first person (e.g., “I’m always looking for new problems to solve. Last year, our team tackled a complex…”).
If you are job hunting, include keywords that are relevant to the position you are seeking.
Write to your target audience, whether it is recruiters, colleagues, or customers.
Keep the tone professional, but friendly.
Break the summary into several short paragraphs, and use bulleted lists for easy reading.
Showcase your accomplishments, your values and passions, and things that make you stand out from your peers.
Include statistics and other quantifiable information about your skills and accomplishments (e.g., “For three years, I managed a $40,000 budget for the local chapter of ACM.”).
Include testimonials from colleagues and supervisors, along with relevant awards.
Add photos, icons, and other media. These can help draw attention to the Summary section and also showcase additional accomplishments.
Add your educational credentials.
Add an Education section if your profile does not yet have one.
Fill in the Education section for the school you are currently attending.
If your school is a LinkedIn member, the school’s logo may automatically appear when you click the Save button.
Use the +Add Education button to add more schools, if necessary.
Choose skills so you can get endorsements.
Endorsements are similar to likes, but with a focus on career skills and accomplishments. You select your skill set, and then your LinkedIn connections can endorse your skills. Do the following:
From the “Add a section to your profile” list, select Skills.
Fill out the Skills & Endorsements template as shown below.
Add skills to your list.
Save the completed list.
You can request endorsements by emailing your instructors, friends, and classmates.
Endorse others. They will often reciprocate by endorsing you.
Letters of recommendation verify your skills, educational background, and work experience. You can request recommendations and link them to other items on your profile.
When asking someone for a recommendation, choose carefully to make sure the recommendation will be positive and well written.
In the upper-right corner of the screen, click your tiny photo and select Privacy & Settings.
Source: LinkedIn © 2017
Choose “Manage your recommendations.” You may have to select “Go to previous version of Settings.”
Choose a job or school item from the list by selecting “Ask for a recommendation.”
Begin entering the name of a LinkedIn member from whom you’d like a recommendation. When the list of your LinkedIn connections appears, choose that person from the list. (If you don’t have a relevant connection, you might want to Cancel for now and skip to activity #10.)
Click the Send button.
Add groups and individuals.
Following industry groups, professional organizations, potential employers, and influencers in your career field is a fantastic way to keep up to date and extend your network. To follow a person or an organization, do the following:
Scroll down to the Following section of your profile.
Click Discover more.
Look through the list and select who or what to follow by clicking the +Follow link.
To hand in:
Upload a link to your LinkedIn page for review.