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Marketing

Write a post for the discussion forum on this topic, addressing the questions below.

Instructions
Write a post for the Discussion Forum on this topic, addressing the questions below. You may use either a written paragraph or bullet-point format. Part 1 should be 2–3 paragraphs in length or an equivalent amount of content in bullet-point form. Responses to your classmates’ posts should be 1–2 paragraphs or several bullet points in length.
Part 1: Product Strategy
Briefly describe your product or service. Where is it in the product development life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider the following:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
Does the design and/or service deliver what the customer values? If not, how can it improve?
What improvements would help your offering compete more effectively?
Part 2: Respond to Classmates’ Posts
After you have created your own post by Wednesday, look over the discussion forum posts of your classmates and respond to at least two of them.
Part 3: Incorporate Feedback
Review the feedback you receive from your classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the “Complete Marketing Plan” assignment.

Categories
Marketing

By now you know that the entire world is not your market; you realize the need to segment your market.

Using the attached Environmental Analysis and Marketing Plan answer these questions as well as outside sources.
By now you know that the entire world is NOT your market; you realize the need to segment your market. For this assignment you will narrow down your market through segmentation until you have very specifically defined your target market.
1. What methods of segmentation do you plan to use?
2. Why have you selected these?
3. Describe your target market(s), including location, size, demographics, etc.
Abstract page is required
Respond to each question in proper APA format
Remember to cite your sources in APA format
Back information:
(The business plan is a luxury car rental company located in Lake Tahoe, Nevada, our mission is to provide a life time experience of driving around one of the worlds wonders in not your typical types of cars, we will off Ferrari’s, Lamborghini’s, Rolls Royce, Porsche, and a lot more. Part of the finances (100k) to start the business will come from our 401k and the rest will be from a business loan. My husband and I (stakeholders) will be working the business until we can hire employees.)

Categories
Marketing

Only do part 1 where it says purpose of the proposed research project.

Only do part 1 where it says Purpose of the Proposed Research Project. Part 2 will need to be done for a later date but not for October 14th, 2022.

Categories
Marketing

Your paper needs to be in apa format, including a title page, and a reference list.

Submit a 2-3-page paper in which you start to build the marketing plan for your t-shirt company in the apparel industry. This paper will have three sections: your t-shirt company introduction, the marketing mix, and the SWOT analysis chart. Your paper needs to be in APA format, including a title page, and a reference list.

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Marketing

How will this contribute to the success of your product, service or organization?

Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Part 1 Assignment.
Ethics and Social Responsibility
Current Status
It is no longer acceptable for businesses to disregard issues around ethics and social responsibility. Conduct research and briefly describe what your organization is currently doing regarding corporate social responsibility and pursuing sustainable business practices.
Recommendations
Based on your understanding of the organization’s goals, what recommendations do you have for how to create a more ethical, socially responsible and/or sustainable business? What practices do you recommend the organization pursue?
Marketing Information and Research
Research Question
Describe an important question you need to answer or a problem you are trying to solve in order to help the organization meet its goals and objectives.
Information Needed
Describe the information your organization needs to make effective decisions about how to answer this question or solve this problem.
Research Recommendations
What research do you recommend in order to provide the information you need? What research method(s) would you use to get the information you need? Will it involve secondary data and research? Primary research such as interviews, focus groups and surveys? Why do you recommend this research approach?
Customer Decision-Making Profile
Identifying the Customer and Problem
Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.
Factors Influencing Customer Decisions
Provide a brief profile of your target segment using at least three of the following categories:
Geographic characteristics: e.g., location, region, population size or climate.
Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality.
Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs.
Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of use, brand loyalty.
B2B/organizational buying considerations: e.g., individual factors, organizational factors, business environment factors, types of complexity
Reaching the Customer
Based on this profile, identify 2-3 marketing strategies or tactics you believe would be effective at reaching this target segment, and briefly explain why they are a good fit.
Positioning and Differentiation
Positioning and differentiation explain what you want to be known for in the market, and how you are different from competitors. Respond to the following questions.
Competitive Advantages
List the competitive advantages of the product, service or organization you’re focusing on: the things that make it different from competitors in positive ways.
Market Niche and Positioning Strategy
Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach?
Positioning Statement
Develop a positioning statement using this formula: “To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].
Repositioning Considerations
Do you recommend a repositioning that improves on what the organization has been using up to this point? Why or why not?
Branding
Brand Description
What is the “brand” you are trying to build? What do people think about this brand today, and how do they experience it?
Brand Promise
What is the brand promise for this brand? If one hasn’t been defined yet, create one. If you believe the brand promise needs improvement, please suggest how you would refine it. Why is your recommended brand promise a good fit?
Brand Voice and Personality
Describe your brand voice and personality using the is/is never template:
[Brand] is:
[Brand] is never:
Brand Positioning and Strategy
Make a recommendation about brand positioning and/or branding strategy to help build the brand and contribute to aligning it with what your target segment wants. How will this contribute to the success of your product, service or organization?

Categories
Marketing

The transcript version is same as the podcast.

all requirements are in the attachments, please base on the podcast to finish the podcast analysis matrix. The transcript version is same as the podcast.

Categories
Marketing

Resources

What is Customer Service?
The relationship between a business and its customers–is there anything more important to the success of a business than that? Every business recognizes that customers are necessary for the business to survive and thrive, today, tomorrow, and into the future.
The Assignment
In your own words, define quality service.
How can you strive for quality service on a personal level?
Grading Criteria
To Receive A Top Score:The assignment will be error free and complete.
Acceptable Length: minimum of 1 page
Formatting Requirements:
Put your name, course and section number, and assignment title clearly at the top of the document.
Use at least one-inch margins and an eleven point font.
Use double line spacing in the document.
Resources
Utilize your textbook and additional resources to support your answers. Remember to properly cite your articles and/or resources.
To Submit
Include your name, the assignment name, and your course and section number at the top of the paper.

Categories
Marketing

What do you think of the research conducted by odhi?

Please write the Three Elements for the marketing plan:
1. Competitor analysis
2. Company Analysis
3. Value Proposition
Please analyze the case in detail
When You finish write those Points, Please answer those questions Seperatly.
Why is ODHI’s membership declining?
What do you think of the programs ODHI is currently offering?
Which of the three
alternatives given in the case would you select?
Is ODHI missing something – are there alternatives they haven’t considered?
What do you think of the research conducted
by ODHI? What, if any, are its implications?

Categories
Marketing

I hope all is well.

Hi. I hope all is well. I’ve attached files/instructions and tools/material that are needed for this assignment. Please read and follow each step carefully. Please if you have any question let me know in advance. Thank you. I appreciate the help. Have a great day!

Categories
Marketing

Ideally, you need smaller, lighter sensors.

Marker Motion, Inc. (MM) manufactures inertial motion capture sensors. Customers utilizing MM’s solutions are typically analyzing human movement for applications which include improving manual work processes in order to improve employee safety and/or efficiency, designing automation on production floors, and various types of ergonomic product development.
With 45 employees, MM’s revenues grew at an average rate of 5.5% over the prior three-year period; however, the most recent quarterly financial data showed a decline in revenue. Although senior management was pleased that MM had just turned a modest profit after several years of losses, there was concern about recent potential market share loss.
The inertial motion capture sensors in which MM specialized offered several advantages over optical systems, which use two tracking cameras and match-moving software to track movement visually. Both methods are commonly used to create character movements in the movie and video game industries. Non-optical systems, like that of MM, provide a capture rate up to 70 times faster than that of the optical method and, after running a calibration protocol to measure study subjects’ body dimensions, can accurately measure joint angles, reach distances, and other body kinematics with high precision.
Purchasing Criteria
The most critical sensor package purchasing criteria include the following:
Size and weight. Since sensors need to be able to send data about both large position changes and tiny micromovements, it is essential that they be positioned securely during a study. Bulky sensors can feel awkward to the subject, resulting in unnaturally affected data. If a sensor is poorly affixed or loose, the data is corrupted by its own micromovements. Ideally, you need smaller, lighter sensors.
Battery life. When researchers need to capture motion over long periods of time, battery life is an important strength in non-optical sensors. Stopping to replace sensors or charge batteries results in wasted time and resources. Furthermore, the motion being captured would be interrupted as well, affecting the integrity of the data.
Cost. Because inertial motion sensors contain accelerometers, a battery, and a complex electronic controller, they cost more up front than passive optical sensors. However, inertial motion sensors could often be a less expensive than optical packages, as they don’t require an extensive camera setup.
Customer Base
Approximately 70% of Marker Motion’s revenue comes from customers that place large-volume orders. The balance is generated from customers that ordered in smaller volumes from distributors. Customers placing large-volume orders were roughly divided into four subsegments (A–D), distinguishable by their purchasing behavior and the relative importance they assigned to specific product features.
Segment A places a premium on the sensors’ battery life and generally requires a high level of sales support due to the requirement for customization.
Segment B places a premium on small and light sensors, and also values the market and technical knowledge of a manufacturer’s sales representatives.
Segment C, the least price-sensitive of large-volume customers, requires superior battery life as well as small, easy-to-affix sensors. These customers conduct sophisticated research for highly technical applications, therefore their technical standards are stringent.
Segment D is price-sensitive. They buy sensors in bulk for large scale studies.
Finally, small customers who purchase through distributors are also quite price-sensitive. Since small-volume purchasers generally have to buy off-the-shelf sensor packages from a distributor’s catalog, they are concerned that the product would be easy to integrate into their software and that the vendor’s product literature would be comprehensive.
As the newly appointed chief executive officer of Marker Motion, Inc., you are now responsible for designing the company’s marketing strategy. This includes determining all aspects of the company’s go-to-market approach (including sales-force deployment and distribution-channel strategy) and associated elements of product policy, including pricing and market positioning of the company’s inertial motion sensor line. You will need to make critical decisions regarding how marketing resources such as sales-force time and market-research funds should be allocated. You will also need to determine how MM will meet the needs of the market and its intended customer base. In doing so, you should understand how market segments value MM’s product offering, and you will need to decide whether and how MM’s positioning relative to segment needs and behaviors should change.